The client, Best Beauty, has an amazing in store presence at big box retailers such as Macy’s where they encourage women to come and try their products. Women are able to have products hand selected for them, and applied professionally by the makeup technician.
Best Beauty is seeking an online experience to bridge the gap with their in-store experience. The experience needs to accommodate three unique product offerings: lipstick, eyeshadow, and foundation. The experience needs to accommodate women of multiple ethnicities. The experience must be mobile-first, as their shoppers primarily interact with their mobile devices.